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 LEGO Company / 2603
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Subject: 
Re: Behind the curtains - LEGO Factory AFOL Project Team
Newsgroups: 
lugnet.lego
Date: 
Thu, 18 Nov 2004 06:09:30 GMT
Viewed: 
5254 times
  
Great news, Jake!

I think this shows a fundamental shift in the LEGO company’s attitude toward AFOL’s. Prior to this, I think we were perceived as a bunch of mostly harmless weirdos with a lot of time on our hands. But now, it looks like LEGO is starting to get that we can serve as role models and mentors to their primary audience: kids. In other words, there needn’t be a conflict between the needs of AFOL’s and KFOL’s; supporting AFOL’s by letting us act as mentors to KFOL’s helps the primary business of selling to kids.

Jake, I’m curious if you’ve been using language like this (“mentor”) when dealing with management?



Message is in Reply To:
  Behind the curtains - LEGO Factory AFOL Project Team
 
As some of you may have heard by now, the LEGO Company worked together with a small group of AFOLs on the micro/LEGO Factory concept. As I'm sure many of you are curious, about the details, I wanted to pass along a bit of history. In early January (...) (19 years ago, 16-Nov-04, to lugnet.lego, lugnet.lego.announce, FTX) !! 

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